The Ethical Meta Tag

My search engine strategies are always ethical, but rather than assume that the search engines understand this I employ the ethical meta tag. When I am optimising a site and I want to make absolutely clear that what I am doing is all above board I would use the following tag in the head section of our page.

<meta name="ethical" content="whitehat" />

Other values of the content attribute include blackhat and greyhat, to cover all eventualities.

Big Truck Title Tags

Rather than having tiny little title tags that don’t describe very much I like to take the approach of creating not just big, but really, really big title tags. This is accomplished by a simple process of copying and pasting the entire contents of a page into the title tag, thus resulting in a keyword rich and relevant title tag.

Roll Of The Dice Heading Tags

As you know, there are 6 heading tags (h1, h2, h3, h4, h5 and h6) so rather than do the usual thing of starting with a h1 and working down; I use a dice to decide which heading tag to use. Every time I come to write one in the code we just throw a dice and use whatever value appears. This keeps the content of each page fresh and interesting for search engine spiders.

Schrodinger’s Cat Search Results

Rather than actually tell anyone what their search results are I prefer to take a more pragmatic approach. If everyone involved assumes that a site will be either "ranked" or "not ranked" then by not checking we are creating a state of quantum flux. The site is both "ranked" and "not ranked" at one and the same time. If anyone actually checked the results the quantum waveform would collapse, so in order to prevent this I simply ban everyone from Google.

By using these RG techniques (and a few others) I can help you to optimise your site and help you achieve the rankings you want.

The thing is that the seminars available would have cost about £800 to see, even if you were an exhibitor, and the ones that were free to view were just a glorified sales pitch.  This one guy talked about the future of the advertising industry, although I couldn’t have really figured that out if I hadn’t seen the title first.  His talk was essentially about him being a venture capitalist and how he made lots of money.  He was even samelessly plugged all of the latest things that he was investing in.  So I wasn’t really impressed with the talks.  Was it too much to expect some exchange of information?